SEO & Social Sharing
AppFunnel lets you configure SEO metadata at the project level. These settings control how your funnels appear in browser tabs, search engine results, and social sharing previews on platforms like Facebook, Twitter/X, Slack, and iMessage.
Project-Level SEO Settings
All SEO settings are configured in Project Settings > SEO. They apply globally to every funnel and campaign in the project.
Insert image: The Project Settings > SEO panel showing input fields for SEO Title, SEO Description, SEO Image upload, Favicon upload, and Theme Color picker
| Setting | Description | Meta Tag |
|---|---|---|
| SEO Title | Page title shown in browser tabs and search results. | <title>, og:title |
| SEO Description | Short description shown in search results and link previews. | <meta name="description">, og:description |
| SEO Image | Image displayed in social sharing previews (recommended 1200x630 px). | og:image |
| Favicon | Small icon displayed in the browser tab. | <link rel="icon"> |
| Theme Color | Controls the browser chrome color on mobile devices (e.g., address bar tint on Safari and Chrome). | <meta name="theme-color"> |
SEO settings are project-wide. Individual funnels do not have their own SEO overrides — all campaigns in a project share the same metadata.
Best Practices
- SEO Title: Keep it under 60 characters. Include your brand name and the funnel’s purpose (e.g., “Find Your Plan - Acme App”).
- SEO Description: Keep it under 160 characters. Summarize the value proposition.
- SEO Image: Use a 1200x630 px image for optimal display across platforms. Avoid text-heavy images — they render poorly at small sizes.
- Favicon: Use a square image (32x32 or 64x64 px). PNG or ICO format.
- Theme Color: Use your brand’s primary color as a hex value (e.g.,
#4F46E5).
Last updated on