Ad spend sync for Meta, Google, and TikTok

improvement

Simon Steilgaard· Founder of Appfunnel

changelog/ad-spend-syncshipped jun 01, 2026

Your ad spend now pulls in on its own. Connect Meta, Google, or TikTok once and each day's spend lands in AppFunnel automatically, converted to USD at that day's rate and locked in place. No more exporting CSVs or eyeballing three ad dashboards to answer one question.

Impact

Spend is the other half of every profit number, and until now you had to bring it yourself. With it synced and frozen the same way your revenue is, the two sit on the same basis and the same clock. That is what makes blended ROAS, CAC, and true margin trustworthy instead of approximate, and it is the groundwork the Profit and Loss dashboard is built on.