One price that grows with your revenue.
We only make money when your funnel does, which is why the analytics are this good.
Everything, on Growth
One plan holds the whole platform. Custom adds orchestration and hands-on help on top of all of it.
- AI funnel builder, live preview
- Real React, own the repo
- Stripe & Paddle checkout
- One-click upsells & winback
- Entitlements, gate your app
- A/B experiments at scale
- LTV cohorts & day-90 breakeven
- Server-side CAPI (Meta & TikTok)
- AI localization & per-country pricing
- MCP editor & CLI
Growth
Ship funnels and own your billing. Priced so we win when you do.
+ 2% of proceeds
- 2–5% payment fees, not 30%
- Subscription & entitlement management
- LTV & profit analytics, with forecasts
- No binding, cancel anytime
Custom
Orchestration, hands-on help, and terms built around your scale.
Negotiated pricing
We reply within a day.
- Everything in Growth
- Payment orchestration: Solidgate, Primer & Whop
- Done-for-you funnel building & tuning
- Hands-on migration & onboarding
- Volume pricing on the 2%, priority support
~2x
Web-acquired subscribers reach roughly twice the 12-month LTV of store-acquired ones. Better cohorts and owned billing do the compounding. The fee you skip just pays for the infrastructure.
Industry LTV curves · State of Web2App 2026 · RevenueCat
The fine print, up front
What counts as MTR?
MTR is monthly tracked revenue: everything Appfunnel processes for you in a calendar month — subscription payments, one-time purchases, and upsells running through Stripe or Paddle. The 2% is charged on your proceeds: what you actually receive after the processor’s fees and tax, net of refunds and lost chargebacks. You pay on money you keep, not on money that never reaches you — we make money when you do.
How is MTR calculated?
Start from what your funnels collected, take out the processor’s cut, then subtract what you gave back. Say your app collects $14,200 in a month. Stripe’s fees and tax come to about $651, so your proceeds are $13,549. You then issue $460 in refunds — credited in full — and lose one $89 chargeback, so the fee basis is $13,549 − $460 − $89 = $13,000. Your bill that month is $199 + 2% × $13,000 = $459. Test-mode payments never count, and if refunds exceed proceeds in a month the usage fee is simply $0.
How does $199 + 2% work?
You pay a flat $199 base each month plus 2% of proceeds. Say you collect $8,000 in a month; after Stripe’s fees and tax your proceeds are about $7,700, so you pay $199 + 2% × $7,700 = $199 + $154 = $353. The 2% is the whole platform fee: funnel hosting and serving, checkout, attribution, experiments, and integration event delivery. No per-seat, per-funnel, or per-event charges. Because it rides on proceeds, we only make money when you do.
How do refunds and chargebacks affect the fee?
Refunds and lost chargebacks are subtracted from proceeds in the month they’re processed — you never pay the fee on money you return. Refunds are credited at their full amount: even though Stripe keeps part of its fee on a refunded charge, we credit you the whole charge. If refunds exceed proceeds in a month, the usage fee is simply $0.
What does the 14-day trial include, and do I need a card?
The full Growth plan for 14 days: every feature, no caps. You add a card to start, and nothing is charged until day 15. Cancel any time before then and you pay $0.
Is there a contract?
No. Growth is month-to-month. Cancel anytime and keep access through the end of the billing period.
Does the platform pay for itself?
The recovery infrastructure is priced to earn its keep: payment retries win back a meaningful share of failed renewals, and one-click upsells and winback lift LTV. The 2% is priced against revenue the platform helps you keep, not just features you rent.
When should I talk to you about Custom?
Pick Custom when you need payment orchestration (Solidgate, Primer, Whop), hands-on help building and tuning funnels, or negotiated terms at scale. It is Growth plus a direct line to us. Everything on Growth is included.
Build a funnel free for 14 days.
No contract. Ship it, see real numbers, then decide.