changelog/conversion-rate-suiteshipped apr 23, 2026
A funnel is only as strong as its weakest step. Five conversion rates now track the whole journey, from paywall views to checkout to purchase to upsell, each one segmentable so you can find exactly where visitors fall away.
Use cases
- Find the leak - see which step loses the most people and fix that one first
- Measure a change - watch a single rate move after you edit the page behind it
- Segment the drop-off - break any rate down by source or device to see who leaks where
Impact
You stop optimizing on a hunch and start optimizing on the number that matters. Five clear rates across the funnel turn "conversion is low" into "checkout to purchase is the problem," which is a fix you can actually make.