changelog/ltv-analyticsshipped apr 15, 2026
Lifetime value is the number that tells you how much you can spend to win a customer. Now you can measure it per customer over any period and segment, with a paying-customers-only view for a cleaner read.
Use cases
- Set your acquisition ceiling - know what a customer is worth before you bid on one
- Compare cohorts and channels - segment LTV to see which sources bring your best customers
- Cut through the free tier - switch to paying-customers-only to see value where it counts
Impact
You stop guessing at what a customer is worth and start knowing it. With LTV segmentable across the workspace, the relationship between what you spend and what you earn back finally sits in one place.