MRR and ARR

feature

Simon Steilgaard· Founder of Appfunnel

changelog/mrr-and-arrshipped apr 08, 2026

The two numbers every subscription founder checks first are now built in. MRR and ARR are reconstructed straight from your active subscription base and drawn as a trend, so you can see the shape of your recurring revenue over any period.

Use cases

  • Track the trend - watch recurring revenue climb or dip across weeks and months
  • Grounded in reality - numbers come from your live subscription base, not an estimate
  • Any period you pick - zoom to a launch week or pull back to the whole year

Impact

You get the health metric investors and founders live by, without a spreadsheet or a manual export. Because it is reconstructed from actual subscriptions, the line you see is the line that is true.