MRR movement

feature

Simon Steilgaard· Founder of Appfunnel

changelog/mrr-movementshipped apr 17, 2026

A flat MRR line can hide a lot. MRR movement breaks each period into what you added versus what you lost, and shows the net change, so you can see the churn under the growth.

Use cases

  • Separate new from lost - see gained and lost recurring revenue side by side each period
  • Catch hidden churn - spot losses that a healthy-looking total was papering over
  • Read the net at a glance - know whether you truly grew, and by how much

Impact

You stop trusting a headline number that might be masking a leak. By splitting movement into its parts, you see whether growth is real or just outrunning churn, and you know exactly where to push.