Page-level A/B testing

You should be able to test a headline without cloning your whole funnel. Page-level A/B testing lets you run alternate versions of a single page inside one funnel, with each visitor held to a stable version and traffic weights you can change on the fly.

Use cases

• Test one thing - try a new paywall or hero against the current one without touching the rest of the funnel
• Keep it consistent - stable per-visitor bucketing means a returning visitor always sees the same version
• Retune traffic live - shift the weights toward a winner without a rebuild or redeploy

Impact

Experimentation gets cheap enough to do constantly. Because a test lives inside the funnel and weights change instantly, you can probe a single page, read the result in the Experiments view, and roll the winner to everyone without disrupting anything else. Small tests, run often, compound into real conversion gains.