changelog/profit-and-lossshipped jun 02, 2026
Revenue in one tab, ad spend in another, and a spreadsheet in between is no way to know if you are making money. The Profit and Loss dashboard puts synced spend against verified funnel revenue in a single view, so profit is a number you read, not one you assemble.
Use cases
- See real margin - profit and margin computed from verified revenue, not gross that later gets clawed back
- Rank your channels - blended ROAS and CAC per channel, so you know where the next dollar should go
- Cut the bleeders fast - spot a channel spending more than it returns before the week is over
Impact
Profitability stops being a monthly reconciliation you dread and becomes something you glance at. Because both sides of the equation are frozen to USD on the same day, the number holds up, and you can act on it the same afternoon you see it.