changelog/refund-analyticsshipped may 01, 2026
Refunds are the gap between the revenue you booked and the revenue you keep. AppFunnel now tracks refund volume and dollar value over any period, so you always know what came back out. This is the missing half of your revenue picture, finally in the same place as the top line.
Use cases
- Spot a bad cohort early - watch refund rate climb on a specific campaign or product before it eats the month
- Segment the cause - break refunds down by country, provider, product, or traffic source to find what is really driving them
- Reconcile to true net - line refunds up against gross revenue so your net number is the one you can trust
Impact
You stop guessing at your real take-home. When refunds spike, you see it fast and you see where it comes from, which turns a vague worry into a specific fix. Every revenue chart now has an honest counterweight beside it.