Active subscriptions and renewal retention

Your subscriber base is the engine behind recurring revenue, and now you can watch it directly. AppFunnel tracks your live subscriber count over time and lays out a renewal-cycle retention grid, so you can see how each cohort holds up cycle after cycle.

Use cases

• Watch the base - see your active subscriber count trend up or down over any period
• Read renewal survival - the retention grid shows what share of each cohort renews at cycle one, two, three, and beyond
• Compare cohorts - spot whether a recent cohort is churning faster than an older one before it costs you

Impact

Recurring revenue lives or dies on renewals, and now you can see exactly where subscribers drop off in the billing lifecycle. That turns churn from a lagging surprise into an early signal you can act on, whether the fix is pricing, onboarding, or the offer itself.