Revenue, gross to net

feature

Simon Steilgaard· Founder of Appfunnel

changelog/revenue-analyticsshipped apr 02, 2026

Revenue means different things depending on the question you are asking. Now you can see the same revenue chart as gross, after-tax, or net proceeds, and switch between them without leaving the view.

Use cases

  • Gross for the top line - see everything that came in before anything is taken out
  • After-tax for reality - strip out what never belonged to you in the first place
  • Net proceeds for the bank - see what actually lands after fees and tax

Impact

You stop reconciling numbers in your head and start reading them straight off the chart. Full segmentation means you can slice each basis by whatever is driving it, so the story behind your revenue is as clear as the total.