changelog/segment-any-metricshipped apr 10, 2026
A total tells you what happened. A segment tells you why. Now you can break any metric down by country, device, traffic source, UTM campaign, product, or transaction type, with a clean top-ten and Other table alongside the chart.
Use cases
- Find the winning channel - split revenue by traffic source and see where it really comes from
- Spot device gaps - compare conversion on mobile against desktop in one glance
- Read campaign by campaign - break results down by UTM to see which spend paid off
Impact
Every chart becomes a starting point for a question rather than a dead end. Because segmentation works across the whole analytics workspace, you learn it once and use it everywhere, turning flat totals into decisions you can act on.