changelog/server-side-capishipped may 06, 2026
Browser pixels miss conversions to ad blockers, tracking prevention, and lost sessions. AppFunnel now sends every verified purchase straight from our servers to Meta and TikTok, so the networks optimize on revenue that actually happened rather than what a browser managed to report.
Use cases
- Recover lost conversions - server-side events land even when the client pixel is blocked or the tab closes early
- Feed cleaner signal to optimization - only settled, verified purchases fire, so the networks bid on real money
- No double-counting - each event is hashed and deduplicated against the client pixel automatically
Impact
Your ad networks finally see the conversions you were already earning but not reporting. Better signal means smarter bidding, and smarter bidding means a lower cost per acquisition without touching your budget. It works alongside your existing pixels with no extra wiring.