TikTok Ads Integration
You can now connect TikTok Ads to your funnels for automatic conversion tracking. AppFunnel supports both client-side (TikTok Pixel) and server-side (Events API) tracking, with automatic deduplication between the two.
What's included
- TikTok Pixel automatically loads on your funnel pages and fires events in the visitor's browser
- Events API sends events server-to-server, unaffected by ad blockers — essential for tracking subscription renewals
- Deduplication between Pixel and Events API using shared event IDs
- Attribution data (
_ttpcookie andttclidclick ID) is automatically captured and forwarded
Tracked events
| Funnel Event | TikTok Event |
|---|---|
| Page view | ViewContent |
| User registered | CompleteRegistration |
| Purchase complete | Purchase |
| Subscription created | Subscribe |
| Subscription renewal | Purchase |
Setup
Head to Settings > Integrations > TikTok Ads, enter your Pixel ID and Events API access token, and you're live. Check out the setup guide for a step-by-step walkthrough.