changelog/trial-analyticsshipped apr 29, 2026
Trials are where subscription revenue is won or lost. Trial analytics tracks the three numbers that matter: how many trials are active, how many started, and how many convert to paid, all over time and all segmentable.
Use cases
- Watch the pipeline - see active trials build and know what revenue is pending
- Measure the top - track newly started trials against your acquisition efforts
- Find your conversion - follow trial-to-paid over time and by segment to see what lifts it
Impact
You get a clear view of the moment that decides most of your revenue. With every trial metric segmentable and scopable, you can see not just whether trials convert, but which trials convert, and act on the difference.