Trusted by mobile-first teams
“Switched from in-app payments and saw immediate results.”
“The quiz funnel pre-qualifies users perfectly.”
“No more 30% fees. We process payments directly.”
“We own the customer relationship from day one.”
“Attribution finally works. We know what drives revenue.”
“Switched from in-app payments and saw immediate results.”
“The quiz funnel pre-qualifies users perfectly.”
“No more 30% fees. We process payments directly.”
“We own the customer relationship from day one.”
“Attribution finally works. We know what drives revenue.”
Everything your web‑to‑app funnel needs, out of the box. Sessions, payments, routing, attribution, analytics, and experiments -so you can focus on the UI while we handle the backend.
Sessions
Automatic session management with cross-device restoration. Anonymous users become identified customers seamlessly.
Payments
Stripe and Paddle out of the box. Subscriptions, trials, one-time purchases, upsells, and order bumps -all handled.
Routing
Conditional page flows based on quiz answers, variables, and custom logic. Build skip logic without writing code.
100% Attribution
Deterministic tracking from ad click to purchase. Server-side Meta CAPI with automatic hashing. No ATT prompts.
Analytics
Real-time dashboards with conversion funnels, ARPU, cohort analysis, and drop-off tracking across every step.
Experiments
A/B test entire funnels or individual pages with automatic traffic splitting and statistical confidence.
A reliable web2app backend takes weeks. Even with AI coding. And building is just 20% of the work -the rest is maintaining it, debugging edge cases, and keeping up with every API change.
Then you maintain it. Forever.
Stripe changes their webhook format -your payments break. Meta updates CAPI requirements -your attribution goes dark. Analytics queries slow down at scale -your dashboards time out. Every hour spent firefighting infrastructure is an hour not spent on what actually makes you money.
From ad click to paying subscriber. AppFunnel sits between your ads and your app, converting traffic into revenue on the web before users ever download.
1. Ad Click
User clicks your ad on Meta, TikTok, or Google.
2. Web Funnel
They land on a personalized onboarding flow.
AppFunnel3. Web Paywall
They subscribe via Stripe or Paddle. No 30% App Store fee.
AppFunnel4. Download App
They download your app, already subscribed.
Why not just use in‑app paywalls? RevenueCat and Superwall are great for in‑app monetization. Web funnels solve a different problem - they let you convert users before the download.
In-app paywalls
RevenueCat, Superwall, etc.
The problem: Requiring a download before showing value creates friction. Many users drop off before ever seeing your offer.
Web funnels
AppFunnel
The advantage: Qualify and convert users before the download. They arrive in your app already committed.
From launch to $100K MRR in 6 months
How a fast-growing fitness app used AppFunnel to optimize every step of their funnel -from first ad click to paid subscription -and hit $100K MRR in under six months.
Higher AOV
vs. in-app purchases
LTV Increase
vs. in-app paywall
Churn Rate
pre-qualified subscribers
Trial-to-Paid
vs. industry avg
Billing Issues
fewer chargebacks & failed payments
The problem
They were spending over 30% of revenue on App Store fees with zero visibility into which ad campaigns drove paying users. Attribution was broken post-ATT, and trial-to-paid conversion sat well below industry average.
The solution
They moved their paywall to the web with AppFunnel, capturing payments via Stripe before users ever hit the App Store. A personalized quiz funnel pre-qualified users, and server-side attribution gave them full visibility into every dollar spent on ads.
Integrates with your stack. Connect the tools you already use. Payments, analytics, attribution, and subscription management - all wired up.
Payments
StripeAnalytics
GA4
ClarityAttribution
Meta Ads
TikTok AdsSubscriptions
RevenueCat
Customer.ioLearn about app funnels
From the blog
Web‑to‑app funnel FAQ
Users subscribe on the web via Stripe or Paddle before downloading your app. Since the transaction happens outside the App Store, Apple's 30% commission doesn't apply. Users then download your app and are already subscribed -no in-app purchase needed.
No. Apple allows apps that don't offer in-app purchases -the subscription simply isn't initiated inside the app. Many major apps (Spotify, Netflix, etc.) use this exact model. Your app recognizes the user's existing subscription via your backend.
We integrate with Stripe and Paddle out of the box. Both support subscriptions, free trials, and one-time payments. You can use your existing Stripe account -we just handle the funnel and checkout flow on top of it.
Since the entire conversion happens on the web (ad click → quiz → payment), you get deterministic, first-party attribution data. No IDFA needed. We fire server-side events (Meta CAPI, Google Ads, TikTok) so you know exactly which campaign drove each paying subscriber.
Yes. Every funnel runs on your custom domain with automatic SSL. Users see your brand throughout the entire experience -from ad click to payment confirmation.
Most teams have their first funnel live within a day. If you're using the headless SDK, your AI coding agent can scaffold the entire UI from your existing in-app onboarding -AppFunnel handles all the backend complexity.
Yes. You can test different quiz flows, paywall designs, pricing, and trial lengths. Split traffic by percentage and measure by revenue, not just clicks. Results are available in real-time in the analytics dashboard.
A web-to-app funnel (also called web2app) is a web-based onboarding and payment flow that sits between your ads and your mobile app. Users click an ad, land on a personalized quiz or onboarding experience on the web, subscribe via Stripe or Paddle, and then download your app already paid. This lets you bypass the 30% App Store fee and get deterministic attribution on every conversion.
They use web2app funnels. Instead of monetizing inside the app (where Apple takes 15–30%), they run ads that send users to a web-based quiz and paywall. The user subscribes on the web via Stripe, then downloads the app already logged in and paid. Apple allows this because the purchase happens outside the app. AppFunnel gives every team this same infrastructure.
FunnelFox and Web2wave are no-code-only funnel builders. AppFunnel is fundamentally different: it’s headless infrastructure. You get a full React SDK so your team (or an AI coding agent like Claude) owns the UI completely — no template constraints. AppFunnel handles the backend: sessions, payments, routing, attribution, and experiments. If you need pixel-perfect control or want AI agents to build your funnels, AppFunnel is the right fit.
Yes. The headless SDK is built for React. You get typed hooks for navigation, responses, payments, and user data. You can also use the no-code visual editor if you prefer not to write code — both approaches use the same backend infrastructure.
Yes. You connect your own Stripe account and AppFunnel handles the checkout flow, subscription lifecycle, webhooks, and retry logic on top of it. Revenue goes directly to your Stripe account — we never touch your funds.