A/B Experiments
Appfunnel runs experiments across your funnel at a scale a human growth team can’t match by hand: 100+ variants in parallel. It runs the statistics and tells you the moment a variant has genuinely won (a real result, not a lucky streak), so you promote it in one click.
This is experimentation that tells you the truth: variants are authored where you build, assigned per session, and scored on realized revenue rather than clicks. Appfunnel runs the statistics and tells you when a result is genuinely real, a true winner, not a fluke; you promote the winner in one click, and the ledger keeps the receipts. It does what a human growth team can’t do alone: test more, forget nothing, and decide on money, not hunches.
Run more experiments than a team can watch
The winning pattern isn’t one funnel. It’s many tests running at once. Appfunnel is built to run experiments at a scale you couldn’t supervise manually, and to keep each one honest.
100+ experiments per app. Run far more tests in parallel than a team could read by hand, across pages, offers, and copy at once.
Variants anywhere in the flow. Fork any page (quiz step, paywall, or upsell) into variants without branching the whole funnel.
Session-scoped assignment. Each visitor is held to one consistent variant for their session, so a subscriber never sees the test flicker.
Authored in the builder. Spin up variants right where you build the funnel. The web builder and experiments are one surface, not a bolt-on.
Know when you have a winner
An experiment shouldn’t need a meeting, or a guess, to call a result. Appfunnel runs the statistics for you and tells you the moment a variant has genuinely won, so you promote it on evidence in one click.
Define the variants
Fork a page or offer into two or more versions. No separate test harness to wire up.
Traffic splits by session
Visitors are assigned consistently for their session, so every variant gets a clean read.
Revenue is measured per variant
Outcomes are scored on realized revenue and conversion: the numbers of record, not vanity clicks.
The stats get run for you
As data lands, Appfunnel runs the statistics and scores each variant against the control. A variant only reads as won when the lift is real, not a lucky streak. Evidence, not a gut call; the ledger keeps the receipts.
You promote the winner in one click
When a variant clears the significance bar, Appfunnel flags it as a real winner. You confirm the promotion and it takes over the funnel, no redeploy. Promotion always takes a human confirm.
A ledger you can trust
Speed only helps if you can trust the verdict. Every result is scored on realized revenue with a confidence read, and kept in a ledger you can audit.
We run the stats for you. Every experiment is scored the moment there’s enough data. A variant reads as a winner only when the lift is genuinely real, not a lucky streak, so you promote on proof rather than on the first day that looked good.
Decided on revenue. Winners are the variants that earn more, not the ones with the prettier click-through. The lift is measured in money.
A full history. The ledger keeps every experiment, variant, and outcome: what you tried, what won, and by how much.
Promote or hold, your call. The engine tells you when a variant has genuinely won; you promote it in one click, or hold it. The decision is always a human confirm, never an automatic swap.
Where teams use it
Test a quiz against a landing page
Pit a multi-step onboarding flow against a static page and let revenue pick the winner.
Find the offer that earns most
Run trial, no-trial, and price variants side by side and promote the one with the highest realized lift.
Keep improving after launch
Leave experiments running so the funnel compounds small wins instead of freezing at v1.
Let an agent propose the test
Have a coding agent draft a variant, ship it into the experiment, and read the result back.
Questions, answered directly
Can I really run 100+ experiments at once?
Yes, that’s the point. The top-earning web funnels run dozens to 100+ intent-specific tests in parallel, which is more than any team can watch by hand. Appfunnel is built to run experiments at that scale and score them for you, so the constraint becomes ideas, not attention.
How do I know when a variant has actually won?
We run the stats for you. Appfunnel scores every variant against the control the moment there’s enough data and tells you the instant one has genuinely won: a real result, not a lucky streak or a first-day fluke. When a variant clears the bar, you promote it in one click; promotion always takes your confirm, never an automatic swap.
How are winners decided: clicks or revenue?
Revenue. Experiments are scored on realized purchases and conversion, not click-through, so a variant that wins the click but loses the sale doesn’t get promoted. The lift you see is measured in money.
Will a visitor see a test flicker between variants?
No. Assignment is session-scoped, so a visitor is held to one consistent variant for their session. The experiment is invisible to the subscriber and clean for you to measure.
Can my coding agents run experiments?
Yes. Because every funnel is a real React project, a coding agent can draft a variant, ship it into an experiment, and read the confidence-scored result back: the same ledger a human sees. Experiments and the builder are one surface, not a separate tool.
Related features
LTV Analytics & Attribution
The realized-revenue cohorts experiments are scored against.
AI Web Builder
Author variants right where you build the funnel: one surface.
Payments & Billing
The verified purchases that decide which variant actually won.
Subscription Management
Turn the winning offer into an entitlement your app gates on.
Developer platform
Have coding agents propose, ship, and read experiments over MCP.
Test at a scale a team can’t. Know exactly when you’ve won.
Run experiments across your funnel, decided on revenue and kept in a ledger: free for 14 days.