appfunnel

Customer.io

Sync customer profiles, subscription state and the full funnel event stream into Customer.io. Because email capture happens partway through the quiz, you know a great deal about people who never reach checkout — and this is what lets you write to them.

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Email & CRM

Customer.io

Every funnel event, for lifecycle campaigns that know what happened

Receives events

Why connect Customer.io

The argument, not the feature list.

Abandonment campaigns that are actually specific

Most funnels capture email before the paywall. Every one of those people has answered twenty questions about themselves. Sending the whole stream means the follow-up can reference what they told you rather than being a generic “you left something behind.”

Onboarding that starts where the funnel stopped

Purchase and subscription events arrive as they happen, so the welcome sequence and the app-download nudge fire off real state instead of a nightly export.

Renewals and winbacks off real subscription state

Renewal events keep Customer.io current on who is still subscribed, which is what a winback campaign needs to not embarrass you.

Server-side, so it does not depend on the browser

Events are sent from our servers. An ad blocker or a closed tab does not cost you a profile update.

How it works

What moves, and in which direction.

  1. 01Customer profiles are created and kept current as people move through the funnel.
  2. 02Every funnel event is sent server-side to your Customer.io workspace.
  3. 03Events carry value, currency and product identity, so campaigns can branch on what someone bought.
  4. 04Your campaigns trigger on those events like any other Customer.io event.

What gets sent

These events reach Customer.io. Everything else stays here.

  • Page View
  • User Registered
  • Checkout Start
  • Payment Info Added
  • Purchase Complete
  • Customer First Purchase
  • Subscription Created
  • Subscription Renewal
  • Marketing Consent

What you need

Have these on hand and setup takes a couple of minutes in the dashboard.

  • 01Your Customer.io region (US or EU)
  • 02A Pipelines API write key

Getting these from Customer.io. Our own setup steps live in the docs.

More integrations

Connect Customer.io in a couple of minutes

Set it up in the dashboard — no engineering ticket, no deploy.

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