Google Ads

Connect Google Ads to pull daily campaign spend into your cohort reporting. Every campaign’s spend lands on the same axis as its revenue, so Google sits next to Meta and TikTok in one comparison rather than in a separate spreadsheet.

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Advertising & attribution

Google Ads

Daily campaign spend for cohort ROAS

Sends us ad spend

Why connect Google Ads

The argument, not the feature list.

One place to compare channels

Cohort return is only meaningful when spend and revenue come from the same table. Pulling Google spend in means a Google cohort and a Meta cohort are the same kind of number.

Currency handled properly

Spend is stored in its native currency and frozen to USD at the rate for that specific day. A rate move next month cannot silently restate last month’s ROAS.

Backfill, not just going forward

Connecting pulls history as well as new days, so cohorts that already matured have their spend attached rather than starting from a blank slate.

How it works

What moves, and in which direction.

01Connect the ad account over OAuth — no keys to copy or rotate.
02Daily campaign-level spend is pulled on a schedule and rolled up per campaign per day.
03Native spend is converted to USD at that day’s rate and stored alongside it; a day with no available rate is left unknown rather than guessed.
04Spend joins your revenue cohorts, so day-30 and day-90 return is computed per campaign.