appfunnel

TikTok Ads

The same two-way setup as Meta, for TikTok. The TikTok Pixel runs on your funnel pages, the Events API reports the same conversions from our servers, and your daily ad spend comes back for cohort ROAS.

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Advertising & attribution

TikTok Ads

Pixel and Events API, plus spend for real ROAS

Receives eventsRuns on the pageSends us ad spend

Why connect TikTok Ads

The argument, not the feature list.

Server-side reporting survives the in-app browser

TikTok traffic lands in TikTok’s own webview, which is exactly where client-side tracking is least reliable. Reporting the purchase from our servers means the conversion arrives whether or not the pixel did.

Deduplicated against the pixel

Browser and server events share an event id, so TikTok counts one conversion, not two.

Spend joins your cohorts

Daily campaign spend is pulled back and frozen to USD, so TikTok cohorts sit next to Meta cohorts on the same axis.

Per-event control

Each event can be switched off or renamed, so what reaches your TikTok dataset is a decision, not a default.

How it works

What moves, and in which direction.

  1. 01The TikTok Pixel loads on your funnel pages and fires browser events.
  2. 02The Events API reports the same events from our servers with a shared event id for deduplication.
  3. 03Purchases carry value, currency and product identity.
  4. 04Email is hashed before it is sent, for advanced matching.
  5. 05Daily campaign spend is pulled from the connected ad account and stored in USD at the day’s rate.

What gets sent

These events reach TikTok Ads. Everything else stays here.

  • Page View
  • User Registered
  • Purchase Complete
  • Subscription Created
  • Subscription Renewal

What you need

Have these on hand and setup takes a couple of minutes in the dashboard.

  • 01Your TikTok Pixel ID
  • 02An Events API access token
  • 03Optionally a test event code while you verify the setup
  • 04For spend: connect the ad account over OAuth

Getting these from TikTok Ads. Our own setup steps live in the docs.

Worth knowing

Things that will otherwise surprise you later.

  • Like Meta, TikTok never receives test-mode or preview traffic — a fabricated conversion would train the bidder and distort your reported return.

More integrations

Connect TikTok Ads in a couple of minutes

Set it up in the dashboard — no engineering ticket, no deploy.

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