appfunnel

Webhooks

Send any funnel event to any HTTPS endpoint you run, with a signed payload and automatic retries. This is the integration for everything we have not built — your own data warehouse, an internal service, a tool that only your team uses.

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Developer

Webhooks

Signed events to any endpoint you control

Receives events

Why connect Webhooks

The argument, not the feature list.

You are never blocked on us

If the thing you want to connect is not in this list, a webhook is the answer. Point it at your own service and do whatever you like with the event.

Signed, so you can trust the sender

Every request carries an HMAC-SHA256 signature over the payload, computed with a secret only you and we know. Your handler verifies it and rejects anything else.

Retries, so a bad deploy does not lose data

Deliveries retry automatically. A brief outage on your side means a delayed event, not a missing one.

As many endpoints as you need

Unlike the other integrations, webhooks are multi-instance — a warehouse endpoint, an internal alerting endpoint and a partner endpoint can each subscribe to a different set of events.

How it works

What moves, and in which direction.

  1. 01Point an endpoint at your own HTTPS URL and pick which events it should receive.
  2. 02Each delivery carries the event type, an event id and an HMAC-SHA256 signature of the payload.
  3. 03Your handler verifies the signature and responds; failures are retried.
  4. 04Custom headers can be attached if your endpoint needs them for routing or auth.

What gets sent

These events reach Webhooks. Everything else stays here.

  • Page View
  • User Registered
  • Checkout Start
  • Payment Info Added
  • Purchase Complete
  • Customer First Purchase
  • Subscription Created
  • Subscription Renewal
  • Marketing Consent

What you need

Have these on hand and setup takes a couple of minutes in the dashboard.

  • 01An HTTPS endpoint you control
  • 02The set of events it should receive
  • 03Optionally custom headers, if your endpoint needs them

Worth knowing

Things that will otherwise surprise you later.

  • Endpoints must be HTTPS. Test-mode and preview events ARE delivered — building against a test purchase is how most people develop a handler — and the payload says which kind of traffic it came from so you can branch.

More integrations

Connect Webhooks in a couple of minutes

Set it up in the dashboard — no engineering ticket, no deploy.

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